TACOS Tuesday - Amazon Ads Tactics

What does it really take to become an Amazon advertising expert? And what happens when hard work and ambition don't quite go to plan?

In this episode of TACOS Tuesday, Sell Global's Hamish Conway sits down with business partner and Head of Advertising, Sebastian Hargreaves, for a different kind of conversation.

From chasing a professional football career to building his expertise in Amazon advertising, Seb shares the setbacks, lessons and experiences that shaped his approach to business, problem-solving and leadership.

They also explore what drives Seb, why solving the right problems matters, and what excites him about the future of Amazon advertising.

An honest, entertaining conversation about ambition, resilience and the person behind the Amazon Ads expertise.

Tune in for a different side of TACOS Tuesday!

P.S. Want to learn more from Seb? 

Join him, Hamish and the Sell Global team for our live Amazon Ads Playbook Workshop.

This practical 90-minute workshop covers what good Amazon Advertising looks like, where brands commonly go wrong, and what to focus on to drive more profitable growth.

Thursday 5 November, 11am – 12:30pm AEDT

Includes a live Q&A and practical workbook.

>>> ⁠Save your Seat Here⁠

Q4 is the biggest opportunity of the year for many Amazon brands but a few costly mistakes can quickly derail your results.

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves reveal 6 critical Q4 mistakes Amazon brands need to avoid heading into Black Friday, Cyber Monday and the peak holiday shopping season.

Some of them might seem obvious. Others could be quietly costing you sales, increasing your ad spend and hurting performance at exactly the wrong time.

If you’re selling on Amazon this Q4, listen to this before your next big deal event.

Tune in to learn what to watch for and how smarter preparation can make a significant difference to your Q4 results.

Where are your customers actually shopping and is your brand showing up there?

In this episode of TACOS Tuesday, Hamish Conway sits down with marketplace expert Alvin Jap from Samsung to unpack what it really takes to expand into new marketplaces without damaging the retail relationships you’ve already built.

With experience spanning retail, Kimberly-Clark, Amazon and now Samsung, Alvin brings a unique perspective on how brands can navigate an increasingly complex marketplace landscape. They dig into how different platforms attract different shoppers, why a one-size-fits-all marketplace strategy doesn’t work, and how brands can manage pricing and channel conflict while creating the right offer for each audience. They also explore the growing role of loyalty programs and how AI is changing the way customers discover, compare and choose products.

For brands looking beyond traditional retail for their next stage of growth, this conversation is packed with practical insights on where the opportunities are and how to put your brand where shoppers are already buying.

Over 50 brands registered for our recent Amazon Marketing Cloud (AMC) Masterclass, and the replay was originally shared exclusively with those who joined us. But the insights were too valuable to keep behind closed doors. In this 13-minute cut, Hamish Conway and Sebastian Hargreaves take you beyond ACOS and ROAS, using real Amazon brand data to show why understanding what happens after the first sale can completely change the way you think about advertising investment. See how two brands with very different customer behaviours used AMC to uncover what a new customer was actually worth, how long it took to recover acquisition costs, and ultimately how much they could afford to spend to acquire the next customer.  And that’s only one of the questions we unpack in the full Amazon Marketing Cloud Masterclass. Watch the full session to see real-world AMC analysis across customer lifetime value, Prime and deal-event strategy, pre-event advertising, gateway ASINs, DSP, Subscribe & Save, repeat purchase behaviour, customer journeys and audience targeting and how those insights translate into better commercial decisions on Amazon.

Watch the FULL Amazon Marketing Cloud Masterclass:  https://gm.gosellglobal.com/tacos-tuesday-podcast-amc-masterclass-replay-access

Want to know what your own Amazon customer data could be telling you? Explore an AMC Customer Intelligence Analysis: https://gm.gosellglobal.com/amc-customer-intelligence-offer 

Are you making the right Amazon decisions or simply making decisions with incomplete data?

In this episode of TACOS Tuesday, Hamish Conway explores why metrics like ROAS, ACOS and TACOS only tell part of the story, and how asking better questions can lead to smarter, more profitable growth decisions. Discover how Amazon Marketing Cloud (AMC) can uncover deeper insights into customer behaviour, lifetime value and new-to-brand customers helping brands understand where to invest, which products to prioritise and whether events like Prime Day are actually creating long-term value. In just 10 minutes, this episode will challenge the way you look at your Amazon data and the decisions you make from it.

Ready to make smarter Amazon decisions with your data? Join Hamish Conway and Sebastian Hargreaves for the live Amazon Marketing Cloud (AMC) Masterclass this Thursday, 13 August from 11 am–12:30 pm AEST.

They’ll unpack 5 real commercial decisions Amazon brands face, using real examples to show how AMC can uncover deeper insights and help you make better, more profitable decisions. 

Register for the free AMC Masterclass: https://gm.gosellglobal.com/amcmasterclass 

What if everything you thought you knew about winning Amazon Prime Day was wrong? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves analyse exclusive Prime Day data from multiple Amazon Australia brands to reveal what actually drove stronger sales, higher organic growth and more profitable Amazon advertising. You'll discover why brands that invested before Prime Day outperformed those that simply increased bids, how Amazon Marketing Cloud (AMC) uncovered insights that completely changed campaign strategy and why understanding your customers' true lifetime value is one of the biggest competitive advantages on Amazon today. If you're an Amazon seller, brand owner or eCommerce marketer looking to improve Amazon Ads performance, maximise Prime Day results and make smarter advertising decisions with Amazon Marketing Cloud, this episode is one you won't want to miss.

Ready to turn Amazon data into a competitive advantage? Join our upcoming Amazon Marketing Cloud (AMC) Masterclass and learn how leading brands are using AMC to make smarter advertising decisions. Register here: https://gm.gosellglobal.com/amcmasterclass

Amazon is evolving faster than ever, and AI is transforming the way brands build, scale and compete. In this episode of TACOS Tuesday, Hamish Conway is joined by entrepreneur, Amazon seller and AI innovator Michael Fenech to explore the strategies, mindset and technology shaping the future of eCommerce. From launching successful Amazon brands and building one of Australia's largest Amazon seller communities to creating global logistics platform SKUDrop and AI-powered freight solution SnipeRate, Michael shares the lessons he's learned from solving real-world business problems at scale.

Together, they discuss product selection, entrepreneurial thinking, AI agents, automation, global shipping and the opportunities businesses have to eliminate bottlenecks, improve productivity and gain a lasting competitive advantage. Whether you're an Amazon seller, eCommerce brand or business owner looking to harness the power of AI, this episode is packed with practical insights that will change the way you think about growth and innovation.

To connect with Michael or learn more about SnipeRate, visit https://sniperate.com, email michael@sniperate.com, or follow Michael Fenech on Instagram, TikTok and LinkedIn.

If today's conversation got you thinking differently about Amazon, AI and the future of eCommerce, don't miss our FREE Amazon Marketing Cloud (AMC) Live Masterclass.

Join us on Thursday 13 August, 11:00am - 12:30pm AEST, where we'll show you how leading Amazon brands are using Amazon Marketing Cloud to uncover insights that aren't available in the standard Advertising Console. You'll learn how to identify where you're leaving money on the table, improve advertising efficiency, and drive long-term profitable growth

>> Register free at: https://gm.gosellglobal.com/amcmasterclass

Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what's really happening inside the marketplace, why Amazon Ads have become significantly more competitive, and how the smartest brands are continuing to grow despite rising advertising costs. You'll hear the key trends shaping Amazon Australia, the biggest mistakes brands are making, and the strategies helping top-performing sellers grow market share and drive profitable, long-term growth.

How does your Amazon account stack up? Benchmark it against 14 real brands with our free H1 2026 report: the numbers, and the moves behind them.

Get it here:  https://gm.gosellglobal.com/h1-2026-amazon-au-report