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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Episodes
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword harvesting. Discover what keyword harvesting is, why it matters for optimising your ad campaigns, and how it can significantly improve your sales performance.
Sebastian explains the process of moving successful search terms from broad research campaigns to more controlled exact match campaigns, allowing for precise bid management. They discuss the importance of understanding customer search behaviours and how to effectively structure your campaigns for successful keyword harvesting.
Listeners will also gain practical tips for setting up research campaigns, adapting strategies for different markets, and knowing when to harvest keywords based on product lifecycle stages. With insights on reducing wasted ad spend and improving overall campaign effectiveness, this episode is packed with actionable advice for sellers looking to enhance their Amazon advertising strategies.
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