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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Episodes
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and what the data suggests about CPCs, ad strategies, and return on spend. You’ll also hear how smart Amazon Ads optimisation can drive organic ranking, strengthen Best Seller Rank, and influence performance heading into the December gifting period. It’s a data-driven, practical look at Black Friday on Amazon Australia that helps sellers and vendors identify where demand is shifting, refine their deal strategies, and apply these insights to strengthen next year’s event planning.
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