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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Episodes
Tuesday Oct 14, 2025
Tuesday Oct 14, 2025
In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you? They unpack real test results that challenge “bigger budget = better performance,” discuss the psychology behind why some videos stop the scroll, and share the key creative principles that make sponsored brand videos convert. If you’ve ever wondered what really drives video success on Amazon (hint: it’s not what most brands think), this episode will change how you approach your next campaign.
Download Tips for Maximising SBV Effectiveness Here: https://gosellglobal.com/wp-content/uploads/2025/10/Tips-for-Maximising-SBV-Effectiveness-1.pdf
Sell Global is also on the lookout for a new Advertising Director, a senior, client-facing role focused on strategy, growth and driving results for top-performing brands. Are you our next Ads Director Superstar or do you know someone who would be a great fit? Check out the detail here : https://gosellglobal.com/careers-advertising-director-role/
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