TACOS Tuesday - Amazon Ads Tactics

Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what's really happening inside the marketplace, why Amazon Ads have become significantly more competitive, and how the smartest brands are continuing to grow despite rising advertising costs. You'll hear the key trends shaping Amazon Australia, the biggest mistakes brands are making, and the strategies helping top-performing sellers grow market share and drive profitable, long-term growth.

How does your Amazon account stack up? Benchmark it against 14 real brands with our free H1 2026 report: the numbers, and the moves behind them.

Get it here:  https://gm.gosellglobal.com/h1-2026-amazon-au-report

What does it take to build a premium Amazon brand that can outperform some of the biggest names in the world? In this special guest episode, Hamish Conway is joined by Victoria Skik, Global Marketplace Manager at Honeysticks, to reveal the strategies behind one of New Zealand's most successful global Amazon brands. Discover why understanding your customer is still the biggest competitive advantage you have, how a simple test, learn, scale mindset has fuelled international growth, and why getting the fundamentals right matters more than chasing the latest trends. Victoria also shares how Honeysticks is preparing for the future of AI-powered commerce without losing what made the brand successful in the first place. Whether you're an Amazon seller, eCommerce founder or brand leader, this conversation is packed with practical ideas you'll be able to apply to your own business

Think your Amazon Ads are performing well? You could be leaving thousands in untapped revenue on the table without even realising it. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack the six critical Amazon Ads mistakes they consistently uncover during brand audits and why even high-performing brands are making them. Discover why outdated strategies, poor campaign structures, underperforming product listings, rigid budgets, reactive optimisation, and hidden account inefficiencies are quietly limiting growth. If you're an Amazon seller looking to improve ROAS, reduce wasted ad spend, scale profitably, and stay ahead in 2026, this episode is packed with practical insights and actionable strategies you can start applying immediately.

The question is: how many of these mistakes is your brand making?

Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (or decrease) your ad spend, and the strategies that can help maximise both sales and profitability.  If you want to make the most of Prime Day without wasting ad spend, this episode is for you.

If you haven't already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success.

 

Listen to Part 1 here: gosellglobal.com/knowledge/podcast/

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase reveal what customers actually do after their first order and how these insights can shape smarter advertising, catalog strategy, and long-term growth on Amazon. The discussion highlights how to identify gateway products, understand real purchase journeys, and turn customer data into clear strategic actions. If you want to move beyond guesswork and start using data to drive repeat purchases and stronger results on Amazon, this episode is a must listen.

 

If you missed Part 1 of this series, you can find it here:  https://gosellglobal.com/knowledge/podcast/⁠

Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC)  and why the smartest brands are quietly outperforming everyone else. From understanding whether your growth is truly sustainable, to uncovering the real drivers behind customer value and repeat purchases, this episode lays the foundation for a more strategic, data-led approach to scaling on Amazon. If you’re still relying on surface-level metrics like ROAS, this is your signal to think bigger, dig deeper, and start playing at a whole new level. Stay tuned for Part 2 and 3, where we break down customer lifetime value and full-funnel attribution to help you turn these insights into real competitive advantage

Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical performance, identify which products are worth promoting, and avoid costly mistakes around inventory, profitability and customer acquisition. They also discuss how leading Amazon brands use customer lifetime value, repeat purchase behaviour and Amazon Marketing Cloud insights to make smarter decisions before major deal events. If you're selling on Amazon and planning for Prime Day 2026, this episode is packed with practical strategies to help maximise growth while protecting profitability.

Plus, this is just Part 1 of the series in the next episode, Hamish and Seb dive into Prime Day advertising strategies, campaign timing, budget allocation and how to measure success before, during and after the event.

$100M+ in Amazon ad spend, managed. Ten years on Amazon.

 

One simple shift changes how every Amazon account scales. 

 

Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold Coast.

 

Seb walks through how to calculate target ACoS from contribution margin, how to set the right bid, and how to diagnose a sales drop properly. It's always one of three things.

 

Live Q&A on SKU prioritisation, the highest-ROI PDP lever, gateway ASINs and lifetime value, why new product launches on Amazon lag two years, and how Rufus is changing Amazon search.

 

Foundations. Conversion. Traffic. In that order.

Download Slides Here 

Sell Global manages $100M+ in Amazon ad spend across local and global brands. Find out more at ⁠gosellglobal.com⁠.

 

Book an ads Audit with Seb: ⁠calendly.com/sebastianhargreaves/30min⁠

 

Book a call to discuss your FREE Amazon Ads Audit >> ⁠Book a call here⁠

 

Amazon Vendor Live Events - every other month in Sydney and Melbourne, we bring together vendor sellers on Amazon AU. ⁠Register your interest here⁠