TACOS Tuesday - Amazon Ads Tactics

Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC)  and why the smartest brands are quietly outperforming everyone else. From understanding whether your growth is truly sustainable, to uncovering the real drivers behind customer value and repeat purchases, this episode lays the foundation for a more strategic, data-led approach to scaling on Amazon. If you’re still relying on surface-level metrics like ROAS, this is your signal to think bigger, dig deeper, and start playing at a whole new level. Stay tuned for Part 2 and 3, where we break down customer lifetime value and full-funnel attribution to help you turn these insights into real competitive advantage

Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical performance, identify which products are worth promoting, and avoid costly mistakes around inventory, profitability and customer acquisition. They also discuss how leading Amazon brands use customer lifetime value, repeat purchase behaviour and Amazon Marketing Cloud insights to make smarter decisions before major deal events. If you're selling on Amazon and planning for Prime Day 2026, this episode is packed with practical strategies to help maximise growth while protecting profitability.

Plus, this is just Part 1 of the series in the next episode, Hamish and Seb dive into Prime Day advertising strategies, campaign timing, budget allocation and how to measure success before, during and after the event.

$100M+ in Amazon ad spend, managed. Ten years on Amazon.

 

One simple shift changes how every Amazon account scales. 

 

Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold Coast.

 

Seb walks through how to calculate target ACoS from contribution margin, how to set the right bid, and how to diagnose a sales drop properly. It's always one of three things.

 

Live Q&A on SKU prioritisation, the highest-ROI PDP lever, gateway ASINs and lifetime value, why new product launches on Amazon lag two years, and how Rufus is changing Amazon search.

 

Foundations. Conversion. Traffic. In that order.

Download Slides Here 

Sell Global manages $100M+ in Amazon ad spend across local and global brands. Find out more at ⁠gosellglobal.com⁠.

 

Book an ads Audit with Seb: ⁠calendly.com/sebastianhargreaves/30min⁠

 

Book a call to discuss your FREE Amazon Ads Audit >> ⁠Book a call here⁠

 

Amazon Vendor Live Events - every other month in Sydney and Melbourne, we bring together vendor sellers on Amazon AU. ⁠Register your interest here⁠

In this episode of TACOS Tuesday, Hamish Conway breaks down the latest Amazon Australia 2025 ASIC filing results and what they quietly reveal about where the market is really heading. Beneath the surface of the numbers, there’s a much bigger story unfolding around growth, competition, and shifting consumer behaviour.

If you’re selling on Amazon (or even just watching from the sidelines), this episode cuts through the noise to highlight the signals that actually matter without overcomplicating it. Expect a sharp, no-fluff perspective on what’s changing, what’s accelerating, and where brands need to be paying closer attention before the window narrows further.

If you want a clearer view of where Amazon AU is heading  and what that means for your next move this is worth your time.

Download Slides here : ⁠ https://gm.gosellglobal.com/amazon-au-2025-asic-filing-results

On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 years in the Amazon game. What starts as a look back quickly unfolds into a candid exploration of how it all began, the pivotal decisions that shaped the journey, and the moments that nearly broke it. Along the way, Hamish unpacks how dramatically the Amazon landscape has evolved from the early days of simple private label wins to today’s hyper-competitive, data-driven, brand-first environment where margins are tighter, expectations are higher, and execution matters more than ever. It’s an honest reflection on what’s changed, what most brands still get wrong, and why the path to success now looks very different to what it did a decade ago. If you’re trying to build, scale, or even just survive on Amazon today, this episode will challenge your assumptions and leave you thinking about the long game in a whole new way.

Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian Hargreaves dive into the attribution and acquisition insights that reveal what’s really driving growth on Amazon. They explore organic vs paid first touch, new-to-brand vs repeat customers by ASIN, full-funnel attribution, and the real path-to-purchase journey including how many ad interactions it typically takes before a customer converts. Discover how these deeper insights reveal where growth is truly coming from, where advertising is working (or not), and how leading brands make smarter decisions to outcompete on Amazon. If you want to understand how the best brands are using AMC to gain a competitive edge, this episode is a must-listen.

If you missed the earlier episodes, start with Episode 73 (Part 1) and Episode 74 (Part 2) to get the full breakdown of Amazon Marketing Cloud and how brands are using it to unlock deeper customer and revenue insights.

Listen on the TACOS Tuesday Spotify channel: https://open.spotify.com/show/2esFxJvNMtJrLLwhe0expg?si=24de078565794834

This is part two of How to Set Quarterly Objectives for Amazon Growth, where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn quarterly goals into day-to-day action using weekly scorecards, leading indicators, and a practical decision-making framework for Amazon Ads. The episode shows how to diagnose performance issues faster, avoid overreacting to short-term data, and make confident decisions around scaling, efficiency, and TACOS control. If you’re looking to bring more clarity, discipline, and consistency to your Amazon advertising strategy, this episode connects the dots between strategy and results.

Missed part one? Listen here: ⁠https://youtu.be/r9Jfn6OEVZU?si=fHshkpD-Vm1FixL9⁠ 

In this episode of TACOS Tuesday, Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear quarterly objectives, translate revenue goals into realistic ad spend and efficiency targets, and create alignment between strategy, execution, and accountability. The conversation dives into the thinking behind trade-offs, assumptions, and the metrics that truly matter when scaling, equipping brands with a framework to approach growth with far more confidence and clarity. This is part one of a two-part deep dive, tune in next week as they build on this foundation and unpack how to diagnose performance and make sharper decisions when things don’t go to plan.