TACOS Tuesday - Amazon Ads Tactics

In this episode of Tacos Tuesday, Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discuss the challenges of balancing retail partnerships with Amazon’s aggressive pricing, the power of social media in product discovery, and why working with experts can be a game-changer. Plus, Carl shares insider tips on negotiating with Amazon and optimising logistics for maximum efficiency.

Whether you’re an Amazon seller, a brand owner, or just curious about what makes a product explode in popularity, this episode is packed with game-changing insights.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Whether you're new to Amazon Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to help you scale smarter.

Want to see how your Amazon Ads stack up?
Get your Ad Audit today - visit https://gosellglobal.com/management-for-amazon-ads/ to book a call with Seb.

Download PDF Here : https://gosellglobal.com/wp-content/uploads/2025/02/Podcast-Amazon-Ads-Spotlight-Audit-Example-Report-and-Explainer-2.pdf

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

 

In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand's market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy can drive stronger brand recognition and accelerate growth in crowded markets. Tune in for insights on leveraging Amazon ads for top-of-the-funnel growth, measuring success with new brand data, balancing new customer acquisition with retaining loyal ones, and optimising your brand’s presence for sustained growth in a competitive marketplace.

Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV). He explores the factors that influence these metrics, when to focus on improving them, and how to make data-driven adjustments for better ad performance.

Tune in for actionable insights on leveraging the right metrics to make smarter advertising decisions and boost your Amazon success.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the "how" and "why" behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for campaign planning, from launching products to managing seasonal peaks, and discover how to calculate bids for optimal performance. Whether you're new to Amazon ads or looking to refine your approach, this episode provides actionable insights to help your business grow.
Tune in to build a rock-solid foundation for your Amazon ads by mastering the essentials of targeting and bidding.

In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the "Fundamentals of Amazon Advertising." Going solo this week, he dives into the basics of Amazon's advertising ecosystem, explaining how it works, the different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), and how to measure success with key metrics like clicks, conversion rates, and ACOS. He also shares insights on how to scale ad spend for exponential growth and the importance of understanding the impact of ads on overall sales. Plus, get the scoop on upcoming in-person events in Melbourne and Sydney. This is just the start of Seb’s 3-part series on the Amazon Ads Fundamentals - don’t miss the next episode!

 

Download the slide here : https://gosellglobal.com/knowledge/podcast/

 

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your business. From the rise of AI transforming Ad campaigns to the growing power of Prime Video for customer engagement, this conversation is packed with forward-thinking insights. Discover how augmented reality, evolving fulfilment strategies, and Gen Z’s shopping habits will reshape the marketplace and why adapting quickly is key to staying ahead. Don’t miss this episode, packed with actionable strategies to future-proof your success in 2025.

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at the trends through the year for Sell Global’s clients in terms of traffic, conversion, AoV’s, click costs and what has been behind those numbers. They also discuss how brands have been interacting with Amazon and Amazon ads as the channel becomes more important in Australia. The impact of new tools that launched through the year like Amazon Marketing Cloud, Amazon Vine, Inspire, and Prime Video’s are discussed.  Plus, don’t miss Sebastian’s pro tip for supercharging your Amazon reviews at launch.

Tune in to discover insights that can help shape your Amazon success in 2025.

Enjoy the show and as always, follow, review, and share. Thank you. 📩 👍